ULTA Chart

1 Month

	Date	Diff
	2025-04-21	+2.21 %
The ULTA Beauty (ULTA) stock rose by 2.21% last night, amid the backdrop of a class action lawsuit against e.l.f. Beauty, Inc., which has raised investor interest in ULTA as a major retailer of beauty products potentially benefiting from any fallout experienced by e.l.f. due to inventory and revenue mismanagement.
	2025-04-11	+1.83 %
Ulta Beauty (ULTA) stock saw a 1.83% increase, driven by significant growth in teen beauty spending, particularly in fragrance, as highlighted in Piper Sandler's Taking Stock With Teens survey which revealed increased consumer interest from both boys and girls. The stock likely rose due to rising demand for beauty products among teens, coupled with Ulta's strong market position and brand recognition in this demographic, despite overall category growth tempering.
	2025-04-07	-4.57 %
The Ulta Beauty (ULTA) stock fell by -4.57% following a class action lawsuit filed against e.l.f. Beauty, which revealed serious issues regarding its inventory management and alleged misleading statements about financial performance, raising concerns that could impact the broader beauty retail sector, including Ulta's business.
	2025-04-04	-2.28 %
Ulta Beauty (ULTA) stock experienced a decline of 2.28% due to a combination of insider selling and mixed analyst ratings following a recent earnings report that, while beating estimates, showed a decrease in revenue compared to the previous year.
	2025-04-03	-3.86 %
Ulta Beauty (ULTA) stock dropped by 3.86% due to broader market concerns stemming from President Trump's newly announced tariffs on imports from various countries, which analysts believe could significantly increase merchandise costs and negatively impact the retail and fashion industries.
	2025-04-02	+2.3 %
UltA Beauty (ULTA) stock rose by 2.3% after Goldman Sachs upgraded its rating from neutral to buy, increasing the target price for the stock, indicating confidence in the company's potential for future growth following strong earnings results that exceeded analyst expectations.
	2025-04-01	+2.01 %
Ulta Beauty's stock rose by 2.01% following an upgrade due to its low tariff risk and resilience in the face of a potential recession, as the company looks ahead to a pivotal year in 2025.
	2025-03-26	+0.31 %
Ultabeauty (ULTA) stock rose 0.31% as Black-owned brands like Pound Cake and Puzzles of Color seek alternative partnerships in response to major retailers' pullback on diversity initiatives, prompting a shift towards companies committed to supporting diverse businesses such as Ulta Beauty. Ulta Beauty (ULTA) stock saw a 0.31% increase as it, along with other beauty retailers, continued to support Black-owned brands amidst a retreat of major retailers from diversity and inclusion programs, positioning itself as a more attractive partner for these businesses seeking stable retail support. Ulta Beauty (ULTA) stock rose by 0.31% due to a continued commitment to diversity, equity, and inclusion, as the company supports small Black-owned brands like Pound Cake, which seeks to navigate the challenges posed by major retailers pulling back on DEI initiatives.
	2025-03-25	+1.25 %
Ulta Beauty (ULTA) stock rose by 1.25% due to the increasing popularity and sales growth of private-label beauty lines among young and affluent consumers, which are seen as cost-effective options amidst economic uncertainty, reflecting a shift in consumer preferences and a stronger embrace of retailer-owned brands. Ulta Beauty (NASDAQ: ULTA) stock rose 1.25% following increased institutional investment, including a notable 3,246.2% increase by Holocene Advisors LP, signaling confidence in the company's performance, particularly after exceeding earnings expectations.
	2025-03-24	+4.45 %
Ulta Beauty (ULTA) stock rose 4.45% due to a positive earnings report that surpassed analysts' expectations, alongside various analysts maintaining a favorable outlook on the stock with multiple buy recommendations and target price increases.
	2025-03-21	+2.84 %
Ulta Beauty (ULTA) stock rose by 2.84% due to increased consumer interest and growth in the premium beauty segment, alongside Walmart's expanding online marketplace for beauty products, which has positively impacted the overall beauty retail landscape. Ulta Beauty's (NASDAQ:ULTA) stock rose 2.84% following a significant reduction in short interest, which indicates reduced bearish sentiment among investors after the company reported strong quarterly earnings that exceeded expectations.
	2025-03-19	-0.03 %
Ulta Beauty's stock (NASDAQ:ULTA) fell by 0.03% after Citigroup reduced its target price for the stock from $405.00 to $365.00, maintaining a "neutral" rating, which reflects a broader trend of analysts downgrading their ratings and target prices for the company.
	2025-03-18	-3.69 %
Ulta Beauty (ULTA) stock fell 3.69% after Telsey Advisory Group revised its Q2 2026 earnings estimates downward, anticipating earnings of $4.81 per share, which was lower than the previously forecasted $5.23. Ulta Beauty (ULTA) stock fell by 3.69% likely due to concerns about potential inventory adjustments and slower sales growth ahead, as indicated by Waldencast's financial outlook for the upcoming quarters despite reporting strong revenue growth in the previous fiscal year.
	2025-03-17	-0.14 %
Ulta Beauty's stock (NASDAQ:ULTA) fell by 0.14% after a series of mixed earnings estimates and price target adjustments by analysts, including a downgrade from Stifel Nicolaus, indicating market uncertainty about the company's future performance despite a recent earnings beat. Ulta Beauty (NASDAQ:ULTA) stock was down 0.14% due to mixed analyst ratings and a slight year-over-year decline in revenue, despite reporting better-than-expected earnings for the recent quarter.
	2025-03-14	+13.68 %
Ulta Beauty (ULTA) stock surged 13.68% due to positive investor sentiment stemming from its earnings report and the overall favorable market conditions as Wall Street reacted to the prospects of preventing a government shutdown. Ulta Beauty's stock (ULTA) surged 13.7% due to the company reporting stronger-than-expected quarterly profits, despite forecasts for upcoming revenue and profits falling short of analysts' targets, prompting positive investor sentiment amidst broader market recovery. The stock's rise reflects optimism from stronger profits against a backdrop of caution due to ongoing consumer uncertainty. Ulta Beauty's stock surged 13.7% after the retailer reported better-than-expected quarterly profits, despite cautious revenue and profit forecasts amid ongoing consumer uncertainty. Ulta Beauty's stock surged by 13.68% following a positive earnings report that exceeded analysts' expectations, as well as upgraded earnings forecasts and price targets from multiple investment analysts, suggesting strong future performance for the company. Ulta Beauty (ULTA) stock rose 13.68% after the company reported better-than-expected fourth-quarter results, despite projecting lower-than-expected results for the current period.
	2025-03-13	-4.48 %
Ulta Beauty Inc. (ULTA) stock experienced a 4.48% decline due to a significant drop of 12.75% over the past month and a 41.33% decrease in the past year, suggesting potential concerns about its valuation and market performance. Ulta Beauty (ULTA) stock declined by 4.48% due to broader market concerns surrounding U.S. policy uncertainty, fears of a government shutdown, and escalating trade tensions, which have led to increased investor anxiety and a lack of trust in U.S. governance. Ulta Beauty (ULTA) stock fell by 4.48% after a significant reduction of holdings by Edgestream Partners L.P., which trimmed its stake by over 70%, indicating possible investor concerns about the stock's outlook and contributing to negative market sentiment. Ulta Beauty (ULTA) stock fell by 4.48% last night, likely due to general market volatility and pressures affecting investor sentiment towards discretionary spending in response to economic conditions. Ulta Beauty's stock fell by 4.48% despite reporting better-than-expected fourth-quarter results, as its full-year forecast did not meet Wall Street's expectations.
	2025-03-12	-3.94 %
Ulta Beauty (ULTA) stock fell by 3.94% likely due to a combination of broader market conditions affecting retail stocks, despite recent increases in institutional investment and analysts maintaining price targets.
	2025-03-07	+0.12 %
Ulta Beauty's stock recently increased by 0.12% due to the launch of its popular bi-annual 21 Days of Beauty event, which offers substantial discounts of 50% on various beauty products, attracting shoppers and stimulating sales.
	2025-03-06	+0.96 %
Ulta Beauty's stock (NASDAQ:ULTA) rose by 0.96% in anticipation of its upcoming quarterly earnings report, as analysts project strong earnings and revenue growth. The increase in stock value is supported by positive earnings results from the previous quarter that exceeded expectations, along with recent upgrades in price targets by several analysts, indicating market confidence in the company's financial performance.
	2025-02-27	-0.26 %
Ulta Beauty's stock (NASDAQ:ULTA) fell by 0.26% following a report that Global Retirement Partners LLC reduced its stake in the company by 12.0%, amidst several other institutional investors adjusting their positions.
	2025-02-26	+0.28 %
Ulta Beauty (ULTA) stock rose by 0.28% due to positive market sentiment and consumer interest in beauty products, as sales forecasts improve in conjunction with strategic collaborations that attract shoppers to their stores.
	2025-02-25	+0.5 %
Ultа Beauty's (NASDAQ: ULTА) stock rose 0.5% following significant institutional investment activity, including a 94.1% increase in holdings by Venturi Wealth Management LLC and various other sizable investments by prominent firms during recent quarters, indicating strong confidence in the company's financial performance and growth prospects. Ulta Beauty (ULTA) stock rose by 0.5% following a series of institutional investors increasing their stakes in the company, reflecting strong confidence in its financial performance and growth potential after it reported better-than-expected quarterly earnings and revenue.
	2025-02-20	+1.87 %
Ultа Beauty (ULTA) stock rose by 1.87% due to the growing demand for innovative hair care products, as evidenced by the booming market projected to reach $110 billion by 2030 and the success of new treatments that appeal to increasingly savvy consumers.
	2025-02-18	+0.99 %
Ultabeauty (ULTA) stock rose by 0.99% due to the launch of several innovative beauty brands and products, signaling positive developments and growth within the beauty industry that could enhance the retailer's sales performance. Ulta Beauty's stock (ULTA) rose by 0.99% due to positive adjustments made by analysts regarding its target prices and overall strong performance in recent earnings, suggesting investor confidence in the company's growth potential and operational success.
	2025-02-14	+1.3 %
Ulta Beauty (ULTA) stock rose by 1.3% despite a general decline of 27% over the past year, likely due to positive investor sentiment or potential improvements in recent financial performance. Ulta Beauty (ULTA) stock rose by 1.3% following a series of bullish price target adjustments from various analysts, indicating positive market sentiment towards the company's earnings and growth potential. Ulta Beauty's stock (ULTA) rose by 1.3% following Berkshire Hathaway's decision not to retain its shares in the beauty retailer, indicating a potential rotation in investment focus that may uplift Ulta's market optimism. The stock's increase is likely due to the market's positive interpretation of Berkshire's portfolio adjustments, which may stimulate investor interest in Ulta Beauty amid broader trading activities.
	2025-02-13	-3.4 %
Ulta Beauty's stock (NASDAQ: ULTA) fell by 3.4% due to ongoing struggles with inflation that are negatively impacting its profit margins.
	2025-02-10	+0.41 %
Ulta Beauty's stock rose 0.41% following a significant increase in shares held by Mirae Asset Global Investments, which raised its stake in the company by 24.6%, along with other institutional investments and favorable price target adjustments from research analysts.
	2025-02-07	-6.68 %
Ulta Beauty's (ULTA) stock fell by 6.68% due to negative trends in the beauty sector, highlighted by disappointing earnings and guidance cuts from peers like E.l.f. Beauty and Estee Lauder, indicating broader industry struggles and a slight decline in sales at Ulta's retail locations. The article discusses a significant decline in ELF Beauty's stock by 28.2% following the release of mixed earnings results and a lower-than-expected revenue outlook for the fiscal year, attributed to decreased social media engagement due to external events like the LA wildfires and uncertainty surrounding TikTok. ULTA Beauty's stock went down likely due to market reactions to ELF Beauty's disappointing earnings and guidance, which may have negative implications for the broader beauty sector, where ULTA operates.
	2025-02-06	-2.21 %
Ulta Beauty’s stock (NASDAQ: ULTA) fell by 2.21% despite institutional investors increasing their stakes significantly, with several analysts maintaining a "hold" rating amid mixed signals from market expectations and new price targets. The decline may be linked to market volatility or investor sentiment, despite positive earnings results and revenue growth. Ulta Beauty (ULTA) stock fell by 2.21% after Greenleaf Trust significantly reduced its holdings in the company by 72.4%, amidst mixed activity from other institutional investors.
	2025-02-04	+0.26 %
UltA Beauty (ULTA) stock increased by 0.26% as the company focuses on innovation and brand expansion strategies at the Cosmoprof North America Miami event, amidst a competitive beauty industry landscape, signaling positive market sentiment and growth potential.
	2025-02-03	-0.97 %
Ulta Beauty's (ULTA) stock fell by 0.97% amidst reports of increased institutional investment, with several hedge funds significantly boosting their holdings, but analysts have mixed ratings suggesting a cautious outlook. The decline in Ulta Beauty's stock may be attributed to profit-taking after a recent rise in share price, market volatility, or broader market trends affecting investor sentiment, despite the positive earnings report exceeding estimates.
	2025-01-31	-1.52 %
Ulta Beauty (ULTA) stock fell by 1.52% largely due to mixed investor sentiment and recent adjustments in institutional holdings, despite the company reporting better-than-expected quarterly earnings and revenue growth.
	2025-01-30	+1.92 %
Ulta Beauty's stock increased by 1.92% due to a mix of positive analyst ratings and strong quarterly earnings that surpassed expectations, indicating investor confidence in the company's performance and future growth potential. Ulta Beauty (ULTA) stock rose by 1.92% due to significant institutional investment increases, positive earnings results that exceeded expectations, and favorable analyst ratings adjusting target prices upward.
	2025-01-29	-0.62 %
The article touches on Ulta Beauty (ULTA) stock's recent decline of 0.62%, attributing the drop to overarching market conditions and potential shifts in consumer behavior, particularly in the cosmetic sector following a significant post-election sales rise.
	2025-01-28	-0.42 %
Ulta Beauty (ULTA) stock declined by 0.42% amid the announcement of the expansion of Milk Makeup into over 600 Ulta stores in March, which signals increased competition and changing dynamics in the beauty retail sector that could concern investors.
	2025-01-27	-0.68 %
Ulta Beauty's stock (ULTA) was down by 0.68% due to shifts in consumer behavior, particularly among Gen Z, who favor in-person shopping experiences and the importance of streamlined checkout processes, which may indicate concerns about meeting these preferences effectively.
	2025-01-24	-0.17 %
Ultа Bеаuty (ULTA) stock declined by 0.17% due to HB Wealth Management LLC reducing its holdings, alongside mixed trends in institutional investments and analysts' ratings.
	2025-01-23	+0.03 %
The article reports that Ulta Beauty (ULTA) stock rose by 0.03%, driven by positive earnings results that exceeded analysts' expectations, as well as increased target prices and favorable ratings from various research analysts.
	2025-01-22	-0.88 %
Ulta Beauty's stock (NASDAQ:ULTA) recently dropped by 0.88% despite receiving several upgrades from analysts, including Morgan Stanley raising its rating and price target, due to mixed market reactions and ongoing fluctuations in investor sentiment. Ulta Beauty (ULTA) stock fell by 0.88% following a report of Aaron Wealth Advisors LLC reducing its holdings in the company by 11.6%, alongside other changes in large investors' positions, which may have negatively impacted investor sentiment.
	2025-01-21	+4.23 %
Ulta Beauty's stock rose by 4.23% following significant increases in positions by institutional investors and positive adjustments to price targets from various brokerages, indicating strong market confidence in the company's earnings potential. Ulta Beauty (ULTA) stock rose by 4.23% as it shows resilience and potential amid increasing online competition from platforms such as Amazon and TikTok, despite challenges in the retail environment and increased competition. Ulta Beauty (ULTA) stock rose 4.23% due to its strong market performance and investor interest in simple investment ideas that yield substantial returns.
	2025-01-14	+0.03 %
Ultam Beauty (ULTA) stock rose 0.03% partly due to a positive outlook at the National Retail Federation's convention, where discussions highlighted successful holiday sales, resilient consumer spending, and the potential impact of generative AI on retail efficiency, suggesting an overall optimistic economic climate despite facing ongoing challenges.
	2025-01-10	+0.74 %
Ulta Beauty (ULTA) stock rose by 0.74% following upgrades in target prices from various investment analysts, indicating positive sentiment and suggesting potential upside based on the latest earnings report and favorable analyst ratings. Ulta Beauty's stock (NASDAQ:ULTA) rose by 0.74% following reaffirmation of an "outperform" rating from Telsey Advisory Group, which set a price target of $500.00, along with positive quarterly earnings results that exceeded analysts’ expectations. Ulta Beauty's stock rose by 0.74% following an upgrade from B. Riley from a sell to a neutral rating, alongside increased price targets from several other analysts, indicating positive sentiment in the market regarding the company's performance and future outlook. Ulta Beauty's stock rose by 0.74% following an increase in FY2025 earnings per share estimates from DA Davidson, which raised its projection from $23.52 to $24.00, along with a reaffirmed "Buy" rating and a price target of $510.00. Ulta Beauty's stock (NASDAQ:ULTA) rose 0.74% after Wells Fargo & Company raised its price target from $350 to $370, amidst a broader trend of increased price targets and positive earnings reports from various analysts.
	2025-01-08	-3.07 %
Ulta Beauty (ULTA) stock fell by 3.07% following a period of gains after the company reported better-than-expected third-quarter earnings, indicating that although its financial performance improved, market reactions may have led to profit-taking or concerns about future growth sustainability, causing the decline. Ulta Beauty (ULTA) stock decreased by 3.07% due to a broader market decline and concerns about retail performance amid changing consumer behavior and economic conditions.
	2025-01-07	-0.7 %
Ulta Beauty's stock fell by 0.7% following the announcement of Kecia Steelman as the new CEO, despite her well-regarded leadership and future growth strategies, amid ongoing competitive headwinds and uncertainties in the retail environment. Ulta Beauty (ULTA) stock decreased by 0.7% following an upgrade to Neutral from Sell by B. Riley, which cited concerns about the erosion of key pillars in its previous positive outlook for the company, particularly skepticism regarding Ulta's expected comparable store sales growth for 2025 and the impact on operating margins. Ulta Beauty's stock (NASDAQ:ULTA) declined by 0.7% despite having its price objective increased by Piper Sandler, attributed to mixed analyst ratings and market sentiment.
	2025-01-06	-0.01 %
Ulta Beauty (ULTA) stock saw a slight decline of -0.01% as various hedge funds made significant changes to their holdings, reflecting mixed analyst ratings and target price adjustments that might have influenced investor sentiment. The stock went down likely due to a combination of market fluctuations and existing mixed perceptions among analysts, as evidenced by its average "Hold" rating. Ulta Beauty (ULTA) stock experienced a slight decline of 0.01% after announcing a CEO transition and updating its near-term outlook, signaling potential uncertainties or concerns among investors regarding leadership changes and future performance.
	2024-12-27	-0.91 %
Ulta Beauty's (ULTA) stock fell by 0.91% due to factors such as seasonal fluctuations in consumer demand and the competitive landscape of beauty retail, as highlighted by various post-holiday sales and discounts on beauty products.
	2024-12-24	+1.44 %
Ulta Beauty (ULTA) stock rose by 1.44% due to various factors including positive earnings reports that exceeded analysts' expectations, upgrades in target prices from several major financial institutions, and strong institutional interest in the stock.
	2024-12-23	-0.2 %
Ulta Beauty (ULTA) stock saw a decline of 0.2% following a downgrade from StockNews.com from a hold rating to a sell rating, amid several recent rating changes by other analysts indicating a lack of confidence in the stock's performance.
	2024-12-19	+2.14 %
Ulta Beauty's stock (NASDAQ:ULTA) rose by 2.14% following increased investments from institutional investors, such as Wellington Management Group raising its holdings and several analysts adjusting their price targets upward after the company reported better-than-expected earnings, indicating strong financial performance.
	2024-12-10	-1.46 %
Ulta Beauty (ULTA) stock experienced a drop of 1.46% despite a recent surge after its Q3 earnings due to persistent challenges such as muted sales growth, margin pressures, and a cautious consumer environment affecting transaction and spending metrics.
	2024-12-06	+8.99 %
Ulta Beauty (ULTA) shares rose by 8.99% following the company's announcement that it exceeded third-quarter earnings expectations and raised its overall profit forecasts, indicating strong financial performance despite broader market fluctuations. Ulta Beauty (ULTA) stock surged 8.99% following a positive earnings report that, despite showing only modest profit and revenue growth, included an upward revision of its full-year earnings and revenue outlook, which aligned with analyst expectations. Ulta Beauty's stock surged 12% in premarket trading after reporting results that exceeded expectations and raising its full-year outlook. The increase in stock price is attributed to the company's strong earnings performance, which demonstrated healthy financial growth and a positive future forecast. Ulta Beauty (ULTA) stock surged 8.99% after the company exceeded third-quarter earnings expectations and raised its full-year profit forecasts, reflecting strong sales performance. The article reports that Ulta Beauty (ULTA) stock surged by 8.99% due to the company exceeding expectations for both profit and revenue, bolstered by new store openings and an increase in its sales forecast for the year.
	2024-12-05	-1.74 %
Ultabeauty (ULTA) stock fell by 1.74% due to overall market trends and investor cautiousness amid significant declines in various sectors. Ulta Beauty (ULTA) stock fell by 1.74% despite a price target increase from Canaccord Genuity Group, as analysts issued mixed ratings and lower targets from other firms, indicating cautious investor sentiment. Ulta Beauty's stock fell by 1.74% despite the company beating fiscal third-quarter expectations and raising its full-year outlook, as concerns about potential declines in holiday quarter sales and competition weighed heavily on investor sentiment. Ulta Beauty (ULTA) stock decreased by 1.74% following its Q3 CY2024 results, which, despite beating revenue and profit estimates, revealed flat same-store sales growth, indicating potential demand headwinds and slower revenue growth expectations for the coming year.
	2024-12-04	+1.14 %
Ulta Beauty (ULTA) stock rose 1.14% due to recent updates from several brokerages regarding recommendations and price targets, alongside increased buying activity from institutional investors, which reflects growing confidence in the company's performance. Ulta Beauty (ULTA) stock rose by 1.14% following an increase in its target price by Piper Sandler, as well as positive adjustments from several other brokerages, indicating optimistic market sentiment.
	2024-12-02	+1.92 %
Ultа Beauty (ULTA) stock rose by 1.92% last night, likely due to the strong demand and interest in beauty products highlighted during the Cyber Monday sales event, encouraging consumer spending and boosting investor confidence in the company's performance. Ulta Beauty (ULTA) stock rose 1.92% last night, likely driven by a combination of strong institutional interest, strategic stock ratings upgrades, and positive overall sentiment despite some mixed quarterly earnings results. Ultabeauty (ULTA) stock rose by 1.92% as the company engages in significant promotions for Cyber Monday, offering up to 40% off sitewide on beauty products, which likely boosts consumer interest and spending. Ulta Beauty (ULTA) stock rose by 1.92% due to positive consumer foot traffic and sales growth reported during the holiday shopping season, indicating strong retail performance that boosted investor sentiment.
	2024-11-29	+3.04 %
Ulta Beauty (ULTA) stock increased by 3.04% due to strong Black Friday sales and promotional events that are attracting consumer interest and spending. Ulta Beauty (ULTA) stock rose 3.04% due to increased consumer spending and interest in beauty products during the Black Friday shopping season, which generally drives up sales and investor confidence in retail stocks. Ultamic Beauty (ULTA) stock rose by 3.04% due to the anticipation and excitement surrounding Black Friday sales, which typically drive higher consumer spending on beauty products at major retailers like Ulta, contributing to positive investor sentiment. Ulta Beauty (ULTA) stock rose by 3.04% due to its aggressive Black Friday sale offering discounts of up to 50% on popular beauty brands, which is likely to drive significant consumer interest and sales during the holiday shopping season.
	2024-11-21	-1.31 %
Ulta Beauty's stock (ULTA) fell by 1.31% as it continues to enhance its digital presence and customer engagement strategies, although these efforts face rising competition and may not have quickly translated to financial performance.
	2024-11-20	+0.32 %
Ulta Beauty (ULTA) stock rose by 0.32% due to the anticipation and excitement surrounding early Black Friday sales, which are expected to drive customer engagement and product sales during the holiday shopping season. Ulta Beauty's stock (ULTA) increased by 0.32% following the announcement of their enticing Black Friday deals, which include significant discounts on popular beauty products and fragrances, attracting shoppers eager for holiday gifts.
	2024-11-19	-3.16 %
Ultabeauty (ULTA) stock fell by 3.16% as it faces increasing competition from retailers like Sephora, Target, and Amazon for Gen Z consumers, resulting in a notable decline in market share among this demographic. Ulta Beauty (ULTA) stock declined by 3.16% due to increased competition in the retail space, particularly from new features offered by Google that enhance in-store shopping experiences, which may impact Ulta's sales performance.
	2024-11-18	-3.24 %
Ulta Beauty's stock dropped by 3.24% after Berkshire Hathaway sold over 95% of its stake in the company just one quarter after investing over $266 million, signaling a lack of confidence in the stock. Ulta Beauty (ULTA) stock fell by 3.24% due to market factors, potentially related to the competitive retail landscape and changing consumer behavior as the holiday season approaches.
	2024-11-15	-4.6 %
Ulta Beauty (ULTA) stock fell by 4.6% after Berkshire Hathaway significantly reduced its stake in the company, indicating a lack of confidence from one of the most influential investors in the market. Ulta Beauty's (ULTA) stock dropped by 4.6% following Berkshire Hathaway's decision to offload most of its stake in the company, reducing investor confidence.
	2024-11-08	-2.03 %
Ulta Beauty's stock (ULTA) fell by 2.03% due to a mix of investor position changes and recent analyst downgrades of stock price targets, despite ongoing interest from institutional investors. Ulta Beauty's stock (ULTA) fell by 2.03% following a decrease in holdings by the National Pension Service and disappointing earnings results, where the company reported lower-than-expected earnings per share and revenue for the most recent quarter. Ulta Beauty (ULTA) stock declined by 2.03% following its recent earnings report, which showed a miss on both earnings per share and revenue estimates, raising concerns among investors.
	2024-11-07	+1.48 %
Ulta Beauty (NASDAQ: ULTA) stock increased by 1.48% due to a mix of institutional investors adjusting their holdings and analysts providing varied ratings, indicating continued interest in the specialty retailer despite recent earnings misses. The stock goes up likely because of positive sentiment from institutional investor activity and analyst ratings, alongside general market trends showing resilience in the beauty retail sector.
	2024-11-06	+1.21 %
Ulta Beauty (ULTA) stock rose 1.21% following a strong performance and continuous growth in the beauty sector, particularly highlighted by E.l.f. Beauty's successful quarterly sales report that showcased a 40% increase and raised their full-year forecast, indicating robust demand and market share growth.
	2024-11-01	+2.35 %
The Ulta Beauty (ULTA) stock rose by 2.35% due to positive market sentiment and potential growth prospects attributed to the company's strong performance amidst the increasing trend of direct-to-consumer (D2C) marketing, which allows for better customer engagement and experience. Ulta Beauty (ULTA) stock rose by 2.35% following a significant increase in institutional investment, with Integrated Advisors Network LLC boosting its position in the company by 15.3% in the third quarter, indicating strong confidence in the stock despite recent earnings miss.
	2024-10-30	-0.98 %
Ulta Beauty (ULTA) stock fell by 0.98% following a significant reduction in its stake by the State of Alaska Department of Revenue by 23.3% and disappointing earnings results that missed analysts' expectations, along with lowered price targets from various analysts.
	2024-10-29	-0.06 %
Ulta Beauty's stock (ULTA) experienced a slight decline of -0.06%, potentially due to recent announcements of early Black Friday deals that might project lower consumer spending or increasing competition in the beauty market. Ulta Beauty (ULTA) stock experienced a slight decline of -0.06%, likely influenced by the increasing competition from E.l.f. Beauty, which has been showcasing exceptional growth and a strong connection with consumers through innovative marketing strategies and a focus on cultural relevance. Ulta Beauty (ULTA) stock declined by 0.06% amidst the rising competition from brands like Bubble Skincare, which has rapidly gained market share and consumer attention through strategic product launches and partnerships, highlighting evolving consumer preferences in the beauty market. The dip in Ulta's stock may be attributed to increased competition and pressure from innovative brands like Bubble Skincare that are capturing consumer interest and market share.
	2024-10-28	+1.82 %
Ulta Beauty's stock (ULTA) rose by 1.82% following Private Advisor Group LLC increasing its stake in the company by 14.5%, indicating growing investor confidence in the specialty retailer.
	2024-10-25	+1.67 %
Ulta Beauty (ULTA) stock rose 1.67% following a significant increase in investment by Greenleaf Trust, which boosted its position in the company by 258.2% in the third quarter.

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